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Why Booking Engine is Becoming Important for Hotels?

  • Writer: Tarun Gulati
    Tarun Gulati
  • Feb 1, 2019
  • 2 min read

In this competitive era the survival of hotels is getting tougher day by day as with the advent of time and online hotel booking players as it looked lucrative in the starting phase but it got realized that these OTA giants charges hefty commission from the hotels for the amount of business given to them which started giving adverse effects on the revenue growth of the hotels.


Thus, hotels tried to generate more direct bookings rather than depending on the OTA for their business, as direct booking gets more revenue and hotels can save on the hefty commission levied on them by the OTA’s but in this techno age hotels were looking for their direct online reservation platform where hotel booking engine proved to be a saviour for them.


hotel booking engine
hotel booking engine

Few Points to be Considered While Setting up of Booking Engine.


Easy Navigation: The layout of your booking engine must be easy to use with clear navigation so to avoid any kind difficulty for the customers in searching for information.

Short and Crisp Information: One should not overload your booking platform with too much information as too much information seldom deviates the client from its main intension and it creates confusion into the customers mind.

Emphasis on Clear Pictures: One should put clear pictures on the hotel booking engine page instead of putting in large photograph or moving pictures as it makes your website heavier and takes a lot of time to load.

Smooth Process flow: The main emphasis should be given in setting up the right process flow as the chronological order as the process should not be repetitive and should not create confusions in its mind.

Reliable Payment Gateway: For best results one should make sure that smooth integration is done with a reliable and safe payment gateway engine to carry out the all the online transaction in a safe mode.


Thus, it shows how a hotel booking engine proves to be an important tool for hotel in promoting and growing its business through online medium and helps a hotel in tapping newer oppurtunities.

 
 
 

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